Choosing an LLC Name
One of the most important parts of starting an LLC is choosing a name. You want a name that makes a good first impression with your target audience, differentiates you from competitors, and is memorable.
While naming your business may seem like a no-brainer, there are many nuances to the process. This article will discuss some common rules and requirements, as well as how to find out if your desired name is already taken.
Choosing a name
Choosing an LLC name is one of the most important things you’ll do when you set up your business. It will make an impression on clients and help you build brand recognition.
The name you choose will also be used in many other areas of your business, such as applying for an employer identification number (EIN) and opening a bank account. Therefore, it’s crucial to pick a name that is original and memorable.
It should also be easy to say and spell, especially if you’re using it on your website or in print materials. It should also be unique so it doesn’t infringe on the trademark rights of another business.
Most states have a searchable business name database on their Secretary of State’s website, so you can check the availability of your LLC name before filing articles of organization with your state. It’s a good idea to do a domain name search as well, especially if you plan on having a website for your business.
Legality
Whether you’re incorporating or forming an LLC, you want to make sure your business name is legal. Choosing an LLC name that’s legally available for use can save you from costly lawsuits, build your credibility and trust with consumers and help you stand out from competitors.
Several states offer name searches through their Secretary of State’s website. This allows you to check if the name is registered in that state before filing formation documents or incorporating.
You can also perform a trademark name search through the US Patent and Trademark Office to see if someone else already owns a similar trademark. This will save you from using the same name as another company, which could result in a trademark infringement lawsuit.
Many states require that your business name matches the official LLC name on your State business registration application and in any other legal or financial documents. This means it must include the words “limited liability company,” “Limited Liability Corporation” or some other designation that makes it clear your business is an LLC and not a corporation, bank or insurance company.
Memorability
One of the most important aspects of any business is its name. You want it to be easy for customers to remember, pronounce and spell — as well as be easy to find online.
In a competitive market, memorability is an essential part of any successful marketing strategy. If your name isn’t easily memorable, you could be losing out on valuable customer traffic and sales.
Luckily, there are some things you can do to make your llc name stick out from the crowd. First, choose a name that is relevant to your store’s mission statement and products.
It’s also a good idea to choose a name that is flexible enough to grow with you. This is especially true if you’re planning on expanding into new markets and services in the future. A great way to do this is to incorporate relevant descriptors into your llc name, such as something for the foodies in your community or local SEO-friendly words that will help you rank better in search engine results.
Social media
If you’re thinking of launching an llc, it is important to consider the social media implications. While it’s great for connecting with customers and promoting your business, it can also lead to some legal pitfalls.
To make sure you’re protected, choose a name that protects your assets from personal liabilities and is easy to remember. The name should also reflect your business and services, so it’s best to choose something that is unique.
If you want to make your social media handle more memorable, consider creating a short version of your name or using creative portmanteau words. These words can be a combination of two or more words that describe your brand and are easy to search for on all your platforms.
